We’re not afraid to do things differently

My personal mission is to reset people’s expectations of their products.

For years, I consumed products the same way most of us do – with an acceptance that even the best things would underdeliver in some key area. When I finally began questioning this, there were a few critical considerations: When did my expectations for integrity and quality get so low? Why do products not last longer? Where is the joy that should come with making a thoughtful purchase?

I am enamored by objects that are intuitive, created with integrity, and deliver on promises – when you find an object that does all three, they deliver a feeling.

Cadence was created because I was tired of buying things that didn’t feel “worth it,” and didn’t align with my values — being put together and outdoorsy, feeling dialed in and free of worry, something that met my needs and the earth’s.

So a team of family, friends, our 24 employees, and loyal customers have all been instrumental in creating a product that helps everyone feel both chill, prepared, and proud at the same time: ready with everything we need, without any worries. This is what we call "Cadence calm."

Warmly,
Steph
CEO & Founder

We reimagine products through the lens of art

We design from the intersection of dance and engineering

We reimagine products through the lens of art

We design from the intersection of dance and engineering

Over ten engineers told us our product was impossible to make, and suggested changing to a more traditional design. Finally, we found our engineer, Graeme. Paired with Steph, our founder, engineering and movement came together.

No shortcuts, we take the
time to get it right

Our launch timelines are sometimes years not months

Obsessing over the little details

Prototyping over 200 designs led to 1 patent.

We design everything from scratch

We have multiple patents and a custom manufacturing process

Materials: Envision Plastics makes it easy for us to trace all our recycled ocean-bound plastic to specific beaches.

Manufacturing: For everything from quality control to their birthdays – we are in constant communication with our partners.

Fulfillment: We took the untraditional route of owning our warehouse, so we could invest in our people, quality, and customization.

We care about whose money we take

We chose specific investors who could get behind a vision of doing things differently.

Rachel ten Brink

Co-founder of Scentbird, GP of Red Bike Capital
Investor in Cadence

Moiz Ali

Founder of Native
Investor to Cadence

Majed Masad

Co-founder of Mejuri
Investor in Cadence

Fits into your life, not the other way around

Our products expand and contract around your routine on journeys big and small

from

home

from

home

away

We’re not afraid to do things differently

We reimagine products through the lens of art

We design from the intersection of dance and engineering

We reimagine products through the lens of art

We design from the intersection of dance and engineering

No shortcuts, we take the
time to get it right

Our launch timelines are sometimes years not months

Obsessing over the little details

Prototyping over 200 designs led to 1 patent.

We design everything from scratch

We have multiple patents and a custom manufacturing process

Materials: Envision Plastics makes it easy for us to trace all our recycled ocean-bound plastic to specific beaches.

Manufacturing: For everything from quality control to their birthdays – we are in constant communication with our partners.

Fulfillment: We took the untraditional route of owning our warehouse, so we could invest in our people, quality, and customization.

We care about whose money we take

We chose specific investors who could get behind a vision of doing things differently.

Rachel ten Brink

Co-founder of Scentbird, GP of Red Bike Capital
Investor in Cadence

Moiz Ali

Founder of Native
Investor to Cadence

Majed Masad

Co-founder of Mejuri
Investor in Cadence

Fits into your life, not the other way around

Our products expand and contract around your routine on journeys big and small

from

home

from

home

away

Our team

We’re a team of 21 - we are the people answering each email, making and testing every product, and ensuring your experience is never short of exceptional.