From our founder

From our founder

My personal mission is to reset people’s expectations of their products.

For years the question that was on my mind was: When did my expectations for the integrity of products I purchase get so low? Why do products not last anymore? Where is the joy that should come with making a thoughtful purchase?

I am enamored with objects that are intuitive, created with integrity, and deliver on promises – when you find an object that does all three, they deliver a feeling. A thing worth having.

I created Cadence because I was tired of buying things not worth having, and didn’t align with my values — cleaned up and outdoorsy, dialed in and free of worry, something that meets my needs and the earth’s.

So a team of family, friends, our 24 employees, and loyal customers have all been instrumental in making a product that helps everyone feel both chill, prepared, and proud at the same time: ready with everything we need, without any worries. This is what we call "Cadence calm."

Warmly,
Steph
CEO & Founder
We reimagine products through the lens of art
We design from the intersection of dance and engineering
 
We reimagine products through the lens of art
We design from the intersection of dance and engineering
Over ten engineers told us our product was impossible to make, and suggested changing to a more traditional design.
Finally, we found our engineer, Graeme. Paired with Steph, our founder, engineering and movement came together.
The Capsules were designed to move with you, because the way you move impacts the way you feel.
No shortcuts, we take the
time to get it right
Our launch timelines are sometimes years not months
Obsessing over the little details
Prototyping over 200 designs led to 1 patent.
We design everything from scratch
We have multiple patents and a custom manufacturing process
Materials: Envision Plastics makes it easy for us to trace all our recycled ocean-bound plastic to specific beaches.
Manufacturing: For everything from quality control to their birthdays – we are in constant communication with our partners.
Fulfillment: We took the untraditional route of owning our warehouse, so we could invest in our people, quality, and customization.
We care about whose money we take
We chose specific investors who could get behind a vision of doing things differently.
  • When we raised our first round, we got a lot of no’s from traditional investors
  • What we learned is that founder and operator investors had the opposite reaction, and said yes
  • Our group of investors and advisors are innovators at the core
Rachel ten Brink
Co-founder of Scentbird, GP of Red Bike Capital
Investor in Cadence
Moiz Ali
Founder of Native
Investor to Cadence
Majed Masad
Co-founder of Mejuri
Investor in Cadence
Fits into your life, not the other way around
Our products expand and contract around your routine on journeys big and small

from

home

from

home

to

away

We reimagine products through the lens of art
We design from the intersection of dance and engineering
 
We reimagine products through the lens of art
We design from the intersection of dance and engineering
Over ten engineers told us our product was impossible to make, and suggested changing to a more traditional design.
Finally, we found our engineer, Graeme. Paired with Steph, our founder, engineering and movement came together.
The Capsules were designed to move with you, because the way you move impacts the way you feel.
No shortcuts, we take the
time to get it right
Our launch timelines are sometimes years not months
Obsessing over the little details
Prototyping over 200 designs led to 1 patent.
We design everything from scratch
We have multiple patents and a custom manufacturing process
Materials: Envision Plastics makes it easy for us to trace all our recycled ocean-bound plastic to specific beaches.
Manufacturing: For everything from quality control to their birthdays – we are in constant communication with our partners.
Fulfillment: We took the untraditional route of owning our warehouse, so we could invest in our people, quality, and customization.
We care about whose money we take
We chose specific investors who could get behind a vision of doing things differently.
  • When we raised our first round, we got a lot of no’s from traditional investors
  • What we learned is that founder and operator investors had the opposite reaction, and said yes
  • Our group of investors and advisors are innovators at the core
Rachel ten Brink
Co-founder of Scentbird, GP of Red Bike Capital
Investor in Cadence
Moiz Ali
Founder of Native
Investor to Cadence
Majed Masad
Co-founder of Mejuri
Investor in Cadence
Fits into your life, not the other way around
Our products expand and contract around your routine on journeys big and small

from

home

from

home

to

away

Our team
We’re a team of 21 - we are the people answering each email, making and testing every product, and ensuring your experience is never short of exceptional.

Steph Hon, Founder & CEO

Farhana Ahmed, Lead of Business Operations and Strategy

Graeme Greenwood, Lead of Engineering

Kristin Secora Sampat, Lead of Growth Marketing

Carson Gilvey, Lead of Supply Chain & Logistics

Dan Dittrich, Product Industrial Designer

Dominique Durrant, Customer Experience Associate

India Meyer, Customer Experience Associate

Sam Bruno, Social & Content Manager

Anna Creaser, Customer Experience Associate

Brandon Bordman, Fulfillment Technology Specialist

Breanna Reda, Partnerships & Influencer Manager

Courtney Breeden, Customer Experience Associate

Katie Ekin, Customer Experience Manager

Antonio Britto, Operations Manager

Join the team xx
Sustainability isn’t just a footnote for us. Read our impact page here